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Yale Environment 360
The New Story of Stuff: Can We Consume Less?

“Optimists such as Jesse Ausubel, director of the Program for the Human Environment at The Rockefeller University in New York, see a long-term and unstoppable trend that is the logical outcome of what economists call the environmental Kuznets curve, after its inventor Simon Kuznets. This suggests that as countries industrialize, they pass through an early “cheap and dirty” phase when they waste resources and generate massive pollution, but they pass a tipping point beyond which they begin to invest in using resources more efficiently.”