Logo Usage
Below are general usage guidelines for the approved university logos. All the logos can be downloaded here.
Primary Logos (Seal and Typeface logos without tagline)
![Primary seal logo with no tagline](https://www.rockefeller.edu/public-affairs/uploads/www.rockefeller.edu/sites/67/2018/06/Seal-blue.png)
![Primary typeface logo with no tagline](https://www.rockefeller.edu/public-affairs/uploads/www.rockefeller.edu/sites/67/2018/06/RU-blue.jpg)
Secondary Logos (Seal and Typeface logos with tagline)
![Primary seal logo with a tagline](https://www.rockefeller.edu/public-affairs/uploads/www.rockefeller.edu/sites/67/2018/06/RU_logo_tagline294.jpg)
![Primary typeface logo with a tagline](https://www.rockefeller.edu/public-affairs/uploads/www.rockefeller.edu/sites/67/2018/06/Typeface_blue.png)
Logo Clear Space and Minimum Size
Clear space is the area around the logo which should remain clear of all other graphic elements.
![RU seal with minimum space](https://www.rockefeller.edu/public-affairs/uploads/www.rockefeller.edu/sites/67/2018/06/RU_seal-spaces.jpg)
![RU typeface with minimum space](https://www.rockefeller.edu/public-affairs/uploads/www.rockefeller.edu/sites/67/2018/06/RU_typeface_spaces.jpg)
![RU seal tagline with spaces](https://www.rockefeller.edu/public-affairs/uploads/www.rockefeller.edu/sites/67/2018/06/RU-seal-tagline-spaces.jpg)
![RU typeface and tagline with minimum space](https://www.rockefeller.edu/public-affairs/uploads/www.rockefeller.edu/sites/67/2018/06/RU_typefaceTag_spaces.jpg)
The minimum size for the typeface logo is .075″ high, or .18″ high when used with the tagline.
Incorrect Usage of the Logos
These logos cannot be modified in any of the following ways:
- The logos must always appear in an upright position. Do not reproduce the logos at an angle or in a vertical position.
- Do not rearrange the elements of the logos.
- Do not distort the logos.
- Do not place the logos inside shapes.
- Do not place the logos on competing or patterned backgrounds.
- Do not allow the logos to be scanned from printed material or printed from low resolution files.
Download Logos
![RU_logo in Black](https://www.rockefeller.edu/public-affairs/uploads/www.rockefeller.edu/sites/67/2018/06/RU_logoK.jpg)
![RU_logo in white](https://www.rockefeller.edu/public-affairs/uploads/www.rockefeller.edu/sites/67/2018/06/RU_seal-white-revised.jpg)
![RU_logo in warm gray](https://www.rockefeller.edu/public-affairs/uploads/www.rockefeller.edu/sites/67/2018/06/RU-warmgray.jpg)
![RU_logo in Black](https://www.rockefeller.edu/public-affairs/uploads/www.rockefeller.edu/sites/67/2018/06/RU-black.jpg)
![RU_logo in white](https://www.rockefeller.edu/public-affairs/uploads/www.rockefeller.edu/sites/67/2018/06/RU_typeface-whiteRevised.jpg)
![RU_logo_tagline in Black](https://www.rockefeller.edu/public-affairs/uploads/www.rockefeller.edu/sites/67/2018/06/RU_logo_tagline294.jpg)
![RU_logo_tagline in Black](https://www.rockefeller.edu/public-affairs/uploads/www.rockefeller.edu/sites/67/2018/06/SealTagline-warmgray.png)
![RU_logo_tagline in Black](https://www.rockefeller.edu/public-affairs/uploads/www.rockefeller.edu/sites/67/2018/06/RU_logo_taglineK.jpg)
![RU_logo_tagline in white](https://www.rockefeller.edu/public-affairs/uploads/www.rockefeller.edu/sites/67/2018/06/RU_logo_whiterevised.jpg)
![Blue typeface logo with grey tagline](https://www.rockefeller.edu/public-affairs/uploads/www.rockefeller.edu/sites/67/2018/06/RU-typefacelogo-blueandgrey.jpg)
![Warm grey typeface logo with tagline](https://www.rockefeller.edu/public-affairs/uploads/www.rockefeller.edu/sites/67/2018/06/Rockefeller_logo_warmgrey.jpg)
![Darker brown typeface logo with tagline](https://www.rockefeller.edu/public-affairs/uploads/www.rockefeller.edu/sites/67/2018/06/Rockefeller_logo_inK.jpg)
![White typeface logo with tagline](https://www.rockefeller.edu/public-affairs/uploads/www.rockefeller.edu/sites/67/2018/06/RU_typefaceTag_whiteRevised.jpg)